MAKE IT FUNNY
If we write jokes on our money, maybe people will take it for a laugh. If our money is funny, people won't confuse it with the funny money issued by the government.
Make it funny: Everything we do with our funny money must be funny. Everything in the funny economy must be funny. If we're serious we miss the point.
File no. 4101 -- 26 APR 2002 -- Derek Brownlee